Personalized marketing makes consumers feel unique and vital. For a business, this could establish a strong bond that will encourage the consumer to buy from their brand again. However, for too many companies, customization efforts typically stop at merely including the name of the customer in an email to them.
Businesses that truly want to stand out in this competitive landscape can’t be this lazy in their personalized marketing. To help those companies interested in going above and beyond in their marketing efforts, 13 members of Forbes Communications Council offer insight into what methods a business can incorporate into their personalized marketing to make an unforgettable impression on the customer and gain a loyal following.
Customer satisfaction is a measurement of a customer’s attitude toward a product, a service, or a brand. It’s usually measured by a customer satisfaction survey on a numerical scale. Customer loyalty is a set of behaviors and attitudes that a customer exhibits that demonstrate loyalty to a product, service, or brand, such as repeat purchases or choosing the brand over a competitor.
When you make a sale, it’s easy to assume you’ve just served another satisfied customer. Unfortunately, this isn’t always the case. The customer experience comes in all shapes and sizes, and the more you know about your business’s experience, the easier it is to make it better.
For brick-and-mortar stores, face-to-face interaction can give you some idea of how a customer experience is going. It’s safe to assume a customer who is yelling at a sales rep, for example, isn’t having a great experience. It’s safe to assume someone who comes in frequently with friends and family, on the other hand, is a loyal customer.