What are customer satisfaction surveys?
Customer satisfaction (CSAT) surveys are used to understand your customer’s satisfaction levels with your organization’s products or services. This is one type of customer experience survey and can be used to gauge customer needs, understand problems with your products and/or services, or segment customers by their score. They often use rating scales to measure changes over time, and gain a deeper understanding of whether or not you’re meeting the customer’s expectations.
Why is customer satisfaction important?
Customer satisfaction is at the core of human experience, reflecting our liking of a company’s business activities.